How to get media coverage for your business on a budget

Find out how to pitch to journalists and get coverage and column inches for your company in this masterclass by Jessica Huie, the founder of award-winning PR agency JHPR.

This masterclass will explain how media coverage is a powerful tool that will help you reach more customers, build your brand and grow your business. It’s not enough to tell a journalist about your business. You need to communicate what makes your business notable – you need a hook.

Find out how to identify which elements of your business or brand will appeal most to journalists, and learn how to create PR campaigns and events that will get the media writing about you.

In this session we will explore:

Which elements of your business or brand will appeal most to journalists

What your personal business/brand hook is

How to implement newsworthy partnerships or create events that will get the media writing about you

How to create a PR campaign that will create visibility for your business/brand on and offline

How to use media coverage to increase sales

How to pitch to journalists

How to use media coverage to secure investment

How to use media coverage to get buyers to stock your products

You will leave with:

A clear knowledge of how to create your press kit

An understanding of how to create a 12-month media coverage plan for your business

An action plan that enables you to embrace visibility and take your brand notoriety to the next level!

An understanding of how to make your business appeal to journalists and secure the media coverage that will raise your profile.