Bright and Dark Side of Brands

University of Portsmouth, Portland Building, Portland Street, Portsmouth, Southsea, Hampshire, PO1 3AH

  • Wednesday, 23 October 2019
  • 18:00-20:00 pm
  • FREE
  • Save to calendar 2019-10-23 00:00:00 2019-10-23 00:00:00 Europe/London Bright and Dark Side of Brands A professorial inaugural lecture by Yuksel Ekinci, Professor of Marketing, University of Portsmouth.About this Event Existing studies investigating the notion of consumer-brand relationships acknowledge its value for companies and consumers. Today, brand equity is one of the most valuable business assets as it has positive influences on consumer purchasing behaviour and firm performance. Despite recognising the positive effect of brands on consumer behaviour, little attention has been put ... University of Portsmouth, Portland Building, Portland Street, Portsmouth, Southsea, Hampshire, PO1 3AH Becky Miles
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A professorial inaugural lecture by Yuksel Ekinci, Professor of Marketing, University of Portsmouth.

About this Event

Existing studies investigating the notion of consumer-brand relationships acknowledge its value for companies and consumers. Today, brand equity is one of the most valuable business assets as it has positive influences on consumer purchasing behaviour and firm performance. Despite recognising the positive effect of brands on consumer behaviour, little attention has been put on their dark side. This public lecture examines brands from a consumer perspective and discusses their positive and negative implications on consumer behaviour

Date: Wednesday 23 October 2019

Time: 6-7 pm, followed by a drinks reception

Venue: University of Portsmouth, Portland Building, Portland Street, Portsmouth PO1 3AH

Parking: Milldam car park on Burnaby Road (PO1 3RE) is available after 5pm

Contact: events@port.ac.uk (023 9284 3757)


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