CAMPARI X Affordable Art Fair: Art Without Walls

From
14 June 2021, CAMPARI has joined forces with the Affordable Art Fair, to launch
Art Without Walls, the UK’s largest outdoor art gallery – covering the streets
of East London for two weeks, with vibrant art to support artists, independent
galleries and inspire the nation.

Curated by Will Ramsay,
founder of the Affordable Art Fair, the public are invited to experience the
outdoor gallery, which has been designed to inspire the nation’s creative
passions and breathe life back into the city.

After
a year of gallery closures that hit artists and galleries hard and cut the
country off from a source of creative inspiration, CAMPARI and the
Affordable Art Fair are repurposing space across London that would normally
house adverts to exhibit original artwork from independent galleries
across the country. 

All
of the artwork will be available to buy via a QR
link, which will take you directly to the Art Without Walls collection
on the Affordable Art Fair site – with 100% of the
proceeds going to the art industry.  

By
combining digital screens, posters and projections in high
footfall locations, the gallery will generate the same amount of
exposure per artwork as if it were hanging in the Tate Modern – the
UK’s most popular cultural destination – for a week.¹ 

To
experience the artwork in person, you can head down to Shoreditch where the
gallery trail will feature for two weeks from 14th June. Five bars in the area
will be part of the trail, where you can enjoy a CAMPARI G&T or Negroni
while admiring the artwork.

Nick
Williamson, Marketing Director at Campari Group UK, said: “As
a brand with a deep-rooted affiliation with the creative world for more than
160 years, we wanted to use our platform to support artists and independent
galleries pushing the boundaries of creativity in the UK.” 

To
buy a piece you like from the gallery, or to simply be inspired, capture
the QR link featured on the piece of art or visit https://affordableartfair.com/campaigns/campari-art-without-walls.