The 15th Annual Digital Pharma Advances Conference at Grand Connaught Rooms, London

The 15th Annual Digital Pharma Advances Conference & Pre-Conference AI Applications Workshop bring together pharma marketing, digital and omnichannel professionals to explore practical approaches to AI integration, HCP engagement and customer-centric digital marketing.

Taking place in London on 26–27 January 2027, the programme combines a half-day AI Applications Workshop with a one-day Digital Pharma Advances Conference, offering industry-led insight, practical discussion and opportunities to connect with peers.

Pre-Conference Half-Day AI Applications Workshop

26 January 2027 | Central London, UK

Focused on practical, actionable, customer-centric pharma AI strategies, this half-day workshop explores how marketing teams can integrate AI into existing processes, build internal capabilities and establish responsible governance that protects compliance and customer trust.

Key Areas Covered:

·      Practical generative and agentic AI adoption in pharma marketing

·      Integrating AI into existing marketing processes and technology

·      Building internal capabilities and cross-functional collaboration

·      Responsible AI, ethics, governance and accountability

·      Balancing AI efficiency with human judgement and oversight

View the pre-conference AI Marketing Workshop agenda: www.digitalpharmaconference.com/view-the-programme-workshop

15th Annual Digital Pharma Advances Conference

27 January 2027 | The Grand Ballroom, Grand Connaught Rooms, London, UK

This one-day conference explores AI implementation, evolving HCP expectations and personalised omnichannel experiences, with industry professionals sharing real programmes, successes, challenges and practical insights.

With five interactive panel discussions, informal peer-to-peer breakouts and dedicated networking, attendees can benchmark strategies, put questions to industry experts and take fresh ideas back to their teams.

Key Areas Covered:

·      AI implementation successes, challenges and lessons learned

·      Scaling AI pilots to deliver business value

·      Quality, trust and governance in AI-generated content

·      Next-generation HCP engagement and evolving customer expectations

·      Personalised, connected experiences across digital and in-person channels

·      AI and emerging technologies for relevant, timely customer interactions

·      Capabilities and operating models for digital pharma teams

View the conference agenda: www.digitalpharmaconference.com/view-the-programme

Discounts:

Book your place at both the AI Workshop and the conference using code “DPAC27” and save £429 off the standard rate.*

Group discounts available.*

*Discounts apply to brands only, excluding agencies and suppliers, and cannot be combined with any other discounts, including earlybird offers. The £429 discount is valid only when booking both the AI Workshop and the conference.